A new fitness startup aiming to provide a user-friendly mobile app for people looking to improve their fitness and wellness, with a focus on beginners and casual athletes. They are targeting users who are looking for an easy way to integrate fitness into their busy lives, focusing on workouts, meal plans, and tracking progress in a motivating and simple way.
Pulse is a fitness app that simplifies the process of working out, tracking meals, and monitoring progress. Unlike other fitness apps that may overwhelm users with complicated features, Pulse is designed to feel approachable, motivating, and personalized. The goal was to create a clean, inviting interface that helps users stay consistent with their fitness goals without feeling intimidated.
Fitness apps often struggle with balancing functionality and simplicity. Many existing apps are packed with complex features that are overwhelming for casual users, making it harder for beginners to adopt a consistent routine. Pulse needed a fresh, easy-to-use design that still delivered all the key features fitness users expect.
1. Create an intuitive UX/UI that allows users to track their fitness goals with ease.
2. Incorporate motivational elements to keep users engaged.
3. Make the app visually appealing to encourage frequent use while remaining simple and straightforward.
Logo Design
A clean, modern logo to represent the app’s approachable and fresh personality.
Color Palette
Soft coral accent, deep charcoal gray, white, and vibrant green for motivational elements.
Typography
Friendly, readable fonts for both small mobile screens and larger headings.
App Screens
Home Screen: Displaying the user’s fitness progress, with quick access to workout and meal tracking.
Workout Plan Screen: Simple icons for different workouts, with clear progress indicators.
Meal Tracking Screen: A seamless, intuitive layout for logging meals with nutritional information.
Progress Tracker Screen: Graphs and stats that are easy to interpret for beginners.
Settings Screen: User preferences, privacy settings, and basic profile information.
App Store Preview Mockup
Showcase how Pulse would look on the App Store, focusing on simplicity and key features.
App Icon
Simple, recognizable app icon that embodies the brand’s clean, modern aesthetic.
Color Scheme
Coral: Motivational and energetic, used for action buttons and key highlights.
Gray/White: Clean and minimalist, for backgrounds and typography.
Mint Green: Healthy, fresh, and organic, used for progress indicators and success messages.
Fonts
Primary Font: A modern sans-serif (e.g., "Satoshi" or "Inter") for clear, readable text.
Secondary Font: A more playful handwritten-style sans-serif for headings and titles (e.g., "Lobster" for friendly contrast).
Imagery
Motivational images (fitness activities) will be used sparingly as background elements, giving a sense of encouragement without overwhelming the user interface. The app screens will focus on easy navigation and clear information.
3D Mockups
I used Blender to create a realistic 3D phone showing the Pulse app’s interface. The 3D render helped provide an interactive, professional look to showcase how the app would appear in real life.
